As a luxury brand, it is imperative that your company monitors the media attention it is receiving. It is important that you know what is being said and shown about your products. However, with the expansion of online media, it’s almost impossible for you to monitor all the sources on your own. That’s where we come in. We work with a robust system that will help you protect and grow your brand by monitoring both digital and print media. Here are a few of the ways that we help.
Make you aware of what your customers are seeing
Millennials prefer to purchase luxury brands. They enjoy owning the finer things in life. As a luxury brand, it’s important for you to know where your customers and target audience is and what they are saying about your brand. The study Global Powers of Luxury Goods by Deloitte found that millennials are using social media as their main form of brand discovery. But, millennials aren’t the only ones. Most people are using social media to engage with and research brands before purchasing. Media monitoring services will make it easy for you to stay aware of how your brand is being perceived by your target market.
Show you competitor reports
It’s important to know what your competitors are doing. This will help you to keep your brand at the top of the industry. If your competition is receiving a lot of media attention because they ramped up their marketing efforts, you need to know about it. This is a good time to start increasing your marketing efforts as well. You want to keep your name in front of your customers. You can also use the results of your competitions efforts to help refine your own marketing plan.
Help you maintain your reputation and good standing
An impeccable reputation is important for luxury brands. If your company is receiving negative attention in print media or online, you need to know about it immediately. The faster you act to control and right the situation the less damage will be done.
There are apps and ways to use Google Alerts to keep an eye on your brand, but if you are relying on these as your media monitoring services you could be missing out on a lot. There are many sites that fall through the cracks of automated do-it-yourself monitoring systems like these. If you want complete media monitoring to grow and protect your brand contact Editorial Link today to see how we can help.